PHILOSOPHY
VISION
We see a world where every entrepreneur to mega successful business leader lives and acts in total congruency with an authentic ethical value system both personally and professionally so that Conscious & Natural Capitalism becomes the NEW business as usual. It is possible, and it starts with you believing it is, acting accordingly, and then inspiring others to follow. Together, we can create a kinder, healthier, happier world.
PURPOSE
To help raise human consciousness and drive a paradigm shift in human behavior, business leadership, and customer experiences through the art of branding, storytelling, and marketing. By helping the “good guys and gals” of business win in the marketplace, we do our part to create a world of peace, compassion, generosity, justice, kindness, honesty, authenticity, playfulness, soulfulness, and love - the kind of world in our wildest dreams.
MISSION
We help entrepreneurs at every level use the power of purpose to drive prosperity, and for that prosperity to achieve their purpose. By creating inspiring and evocative brand worlds that attract and retain customers using strategy, artistry, and authenticity, we help our clients be the consumer’s first and best choice. Furthermore we innovate design systems and provide education and supportive resources that can help our clients do more with or without us - empowering them to expand beyond us.
ETHOS
Our Name
DEUS means “God” in Latin, and for us that means “Creator.” We don’t see it as religious. It’s about the abundance and power we each and collectively have to create the world we want. We are creating this reality on Earth and must become accountable and intentional about what we wish to create and why, with responsibility about the outcomes of our choices.
MARCA means “mark” which has a double meaning; the mark you leave on this world with your way of being and life’s work, as well as the logo-mark that becomes the main identifier for all you stand for in this life.
Together this symbolizes our vision to make Conscious & Natural Capitalism the new normal by helping visionary leaders create a better, brighter future for all through any means possible.
The Golden Rule
There’s a bold golden ruler above the letter “U” in our logo. This serves as a message that our values come from the basic principle of “treat others the way you wish to be treated.” It’s what we want to instill in the work we create and how we engage with clients.
For us it means compassion, empathy, generosity, integrity, authenticity, friendliness, respect, and so forth. Rather than list out various pillars of our values, we always look to the Golden Rule.
North Star Leadership
The "North Star" is the embodiment of a leader's purpose rooted in values, serving as a guiding force amid both success and challenges in business. This personal odyssey, captured in a resonant phrase, empowers brand, business, and leadership, illuminating the way forward. Identifying this is a key part of our work with our clients and how we conduct our own company.
Triple Bottom Line
We operate with and advocate for the Triple-Bottom-Line philosophy of Social, Environmental, and Economical profitability.
Through the magic of branding, we align conscious business leaders and conscious consumers with a shared vision that manifests in the world. Together we can create the type of world we all hope for; clean, compassionate, empathetic, supportive, secure, collaborative, trusting, sustainable, regenerative, balanced and in harmony.
PROFIT
PEOPLE
PLANET