BAKERY STARTUP IN LOS ANGELES
Punky Dough
Branding for a New Vegan Dessert Company
Scope of Project
Brand Strategy
Identity Design
Food Packaging
Sales Collateral
Print Production
Illustration
Challenge
Punky Dough wanted to grow from its home-based operation into a small business. With investors hesitant in the appeal of vegan desserts, the company needed to create an excited brand identity to showcase its potential to reach a wider audience.
Solution
We nixed the prior raw cardboard look, removed any images to do with animals, and focused on a vibrant color palette and playful punk rock inspired aesthetic. This made the vegan story secondary to a visually appealing brand that would lure in customers to give the product a try. The mohawk cupcake logo and cake toppers gives the company a unique look and creates a memorable customer experience. This concept also leaves room for growth in creating fun merchandise, updatable packaging, instagramable opportunities, and interactive moments (like choosing or designing your own mohawk).
